WELCOME_
I’m Arturo Yen, a Marketing Specialist and Visual Designer with experience across Mexico, Dubai, and Spain. I’ve collaborated with global brands on strategy, branding, content, and design, always aiming to keep things clear, creative, and real.
This portfolio brings together some of the projects I’ve been part of, from campaign work to visual concepts and brand storytelling.
WORK & PROJECTS_
Projects
DUVENT
Worked at Duvent, a dynamic company under Meraas Holding, specialized in crafting large-scale experiences that blend creativity, strategy, and execution. From live concerts, exhibitions, and fashion shows to branded events and artistic productions, Duvent is known for transforming ideas into immersive realities. Their portfolio includes prestigious collaborations with Bvlgari, Fendi, City Walk, Arab Fashion Week, Qiddiya, Sofitel, and many more global brands.
As part of the creative team, my role focused on the visual and conceptual development of events, ensuring every project communicates a strong narrative and premium brand experience.
Key responsibilities:
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Supporting the creative direction and concept development for high-end events.
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Retouching images, renders, and visual assets to meet luxury brand standards.
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Developing event visuals and moodboards aligned with client identities.
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Creating strategic presentations and proposals for brand partnerships.
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Contributing to the branding, storytelling, and marketing materials of major events.
2.0 Audio Launch – Burj Park, Dubai
Supported the production of one of Indian cinema’s biggest events, featuring Rajinikanth, Akshay Kumar, and AR Rahman in a high-impact launch at Burj Park.
Qiddiya – Saudi Arabia
Supported the creative production of Qiddiya, one of Saudi Arabia’s largest entertainment and cultural megaprojects, contributing to concept development, visual design, and presentation materials.
Arab Fashion Week – Dubai, UAE
Collaborated on the creative direction and visual development for Arab Fashion Week Dubai,
Project: Pampers Arabia
Role: Social Media Designer
Responsibilities:
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Designed strategic images, gifs, videos, and animations for pampers' social media channels.
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Developed and executed monthly content calendars across various social platforms.
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Ensured design alignment with pampers brand guidelines.
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Conducted research and performed photo retouching as part of the creative process.
Project: XOLO Website
Role: Website Designer
XOLO is a Dubai based e-commerce boutique offering high-end products for pets. I designed and built their Shopify website, curating visuals and defining a sleek color scheme to match their luxury positioning.
Responsibilities: Led the end-to-end design process, from defining the visual identity and editing imagery to building a refined and cohesive user experience on Shopify
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Project: Careology
Role: Marketing Strategist
Responsibilities:
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Developed a comprehensive marketing strategy plan for Careology, a health tech company based in London.
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Conducted thorough research to understand the company's position in the market and identify target audiences.
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Designed a strategic roadmap outlining the steps to achieve marketing targets and enhance brand visibility.
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*Concept proposal
*Unpublished Project
Project: Jannah Hotels & Resorts
Role: Social Media Content Creator
Responsibilities:
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Produced engaging visual content for Jannah Hotels & Resorts.
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Developed pertinent content topics aligned with jannah hotels' target clientele.
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Ensured the application and design of branding elements to maintain brand consistency.
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Project: Destel
Role: Brand & Website Designer
Destel is a contemporary jewelry brand based in Mexico. I developed its brand identity and e-commerce site, building a sleek, minimal visual language to reflect the brand’s refined, modern vibe.
Responsibilities: Created the visual concept, selected typography and color palette, curated product imagery, and designed the website to ensure a smooth shopping experience.
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Project: Fairy-Ramadan
Role: Concept Creator And Designer
Responsibilities:
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Crafted compelling and strategic elements for the campaign to resonate with the target audience.
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Collaborated with the team to ensure consistent design and messaging across various campaign materials.
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Contributed to the overall success of the campaign by integrating ramadan cultural elements into the creative process.
Project: THREESOME®
Role: Creative Director
Threesome® is a bold streetwear project born in Mexico, focused on self-expression and collaboration. I shaped Threesome®’s identity, visuals, and messaging to reflect its bold and collaborative essence.
Responsibilities: Led the full creative direction: brand identity, logo design, color selection, product design, photography direction, image editing, web design, and content creation for launch and social media.
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Project: FENDI Private Dinner at Burj Khalifa
Role: Event Support & Creative Assistant
An exclusive dinner hosted by FENDI at the iconic Burj Khalifa, featuring a special performance by Saudi artist Rotana. Our team oversaw the full execution of the event, from venue design and setup to show logistics and art production.
Responsibilities:
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Supported event setup and coordination on-site
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Assisted the creative team with design-related tasks
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Contributed to event logistics and behind-the-scenes operations
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Project: OLAY Whip Launch
Role: Event and Concept Design
Product launch event for OLAY Whip, held at the top of the Burj Khalifa. The event centered around the product's key attribute “light as air.” Developed the creative concept and storytelling to reflect the product’s lightweight formula. Designed the event journey and supported on-site setup.
Responsibilities:
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Concept and storytelling development
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Event journey presentation design
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On-site setup support
*Photos by event attendees
Hope you enjoyed the scroll